Buenos Aires, Argentina. Young & Rubicam y TyC Sports presentan Argentinos, un nuevo comercial de cara al Mundial, realizado bajo la dirección general creativa de Martín Mercado y producido por Blue.
Publicidad Mundial 2010 "Argentinos" de TyC Sports (Video - Youtube)
Mejor publicidad Mundial Sudafrica 2010 " Argentinos"
Best Ad World Cup South Africa 2010 "Argentinian"
Anunciante: TyC Sports
Producto: Promo Mundial
Agencia: Young & Rubicam
Director General Creativo: Martín Mercado
Translation - In English
First Part. Argentinian peoples talk about Europe:
(2 peoples in the street)
-This can no longer be fixed. Listen up. In the US, you put one foot on the street and all of the drivers stop, man. Here, instead...
-In Swotzerland, for instance, when you retire, you get paid even if you keep on working.
-Well, Europe is Europe...
-Yeah, Europe is Europe, but we never get one straight!
-In Spain, you get on a bike, you use it, you leave it, and someone elsa takes it and uses it!
-Here it's the same, if you leave it, someone takes it!
(2 in bar)
-In Germany, if you throw just a little piece of paper on the street, people pick it up, give it to you and say: 'Sir, you dropped this'.
-That's a cultural thing...
Second part . . Europe talk about Argentina:
(2 in bar)
-It's unbelievable! They drop millions of pieces of paper when their team comes to the field!
-That's a cultural thing.
-There, it doesn't matter whether they're winning or losing. The gyus are always chanting on the stands!
-With a pair of socks. I'm telling you I have seen them play with a pair of socks. They make a ball out of the pair of socks and play in the streets. Something I had never seen before!!
(2 peoples in table)
-The ankle was the size of your neck. And the guy played all the same!
-If they lose, they won't go to the cinema, they won't go to the theatre, they do nothing.
-The fans or the players.
(french in bar)
-They don't play with the legs, they play with the heart!! If you look closely, there's one of them in every champion team.
On TyC Sports,
Argentina is more Argentine.
The World Cup is more of a World Cup